In August Indian president Narendra Modi made a visit to the UAE, bringing traffic to a halt in Dubai’s Sports City, he addressed a massive gathering of over 50,000 Indian expats at Dubai Cricket Stadium during his trip.
The launch of the first Apple Stores in the Middle East – opening at Mall of the Emirates in Dubai and Yas Mall in Abu Dhabi – was narrated by a flurry of tweets from superfans of the brand. It wasn't the the only store in MOE's extension to garner great attention.
Unlocking its doors on the same day October, it’s no wonder “Apple” was the word on everyone’s lips in the Middle East.
David Beckham's appearance at the shopping centre was a big talking point too. The former footballer was greeted by fans on level two as he marked the opening of a new adidas store.
Of course, huge sporting events didn’t fail to start trending on Twitter. Traffic to the website spiked during the UAE Arabian Gulf League football matches, with local team Al Nasr encouraging a nationwide conversation. Additionally, people couldn’t stop talking about international teams Barcelona and Real Madrid when they were playing.
Filipino TV show Eat Bulaga has more than 2 million followers on Twitter so it’s no surprise the love story of Alden Richards and Yaya Dub got people gossiping.