“We can’t say precisely what it is, though it will involve everyone at party,” said an ITP spokesperson. “We are doing some final testing this week and we are sure we have a decent shot at breaking the world record.”
The party will see many of the region’s leading social influencers in attendance, with a combined following of over 100 million.
ITP Live, the social influencer agency division of ITP Media Group, was created in January this year. It has already signed 26 influencers with a reach of over 5 million. The new social influencer agency operates across the GCC and has quickly started working with brands such as DTCM and P&G. It has signed up designers, YouTube stars, business thought leaders, models, beauty ambassadors, fashionistas, an Olympian, a former global soccer star and a 15-year old sneaker aficionado.