Uber has announced the pilot launch of its more affordable uberX scheme in Dubai following an agreement with the RTA.
With swathes of Toyota Prius hybrid vehicles flooding streets across the world, Uber has been able to launch the initiative in Dubai, with the offering presenting a cheaper alternative to the current UberSELECT tier.
The RTA has agreed to the trial after previous discussions put higher rates on Uber and fellow ride-hailing app Careem in order to ensure RTA taxis continue to benefit from public demand. Having trialled uberX in Riyadh, Cairo and Beirut, it has begun gradually rolling out cheaper rides to Dubai from Monday April 17.
The trial will run for three months, after which point Uber and the RTA will review the scheme and determine whether to roll it out permanently, or stop it in its tracks.
This follows another Uber announcement in which its drivers will now be subject to periodic selfie identification tests. Using some facial recognition wizardry, Uber will sporadically message drivers requiring authentication using a selfie before allowing them to continue picking up passengers. The selfie will be compared against the photograph on the driver’s record, which Uber claims will ensure both driver and passenger safety.