Update - Viceroy Palm Jumeirah will not be rebranded to FIVE
Takeover of luxury Palm Jumeirah resort refuted by Viceroy CEO
Time Out Dubai Staff
UPDATE - 24/06/2017 09:28
Since this news first emerged, it has been confirmed the hotel will remain under the Viceroy management and brand.
Viceroy Palm Jumeirah is no longer Viceroy Palm Jumeirah.
The hotel, which opened less than three months ago, has been bought out entirely by FIVE Holdings, the hotel and property development group. The hotel formerly known as Viceroy will now fall under the FIVE Holdings subsidiary, FIVE Hospitality, and the new hotel name – FIVE Palm Jumeirah Dubai – appropriately reflects this.