The cinema chain’s 7-Star screens allows cinema-goers to order what they want to eat online while booking their tickets, so all you have to do it sit back and your meal will be served straight to your seat.
Customers who purchase a Dhs158 ticket for the 7-Star experience will get Dhs52.50 back to be used on food and drink. But what kind of treats can you get?
Forget the stereotypical snacks, because this new menu now features full-blown meals. Dishes on offer include shrimp tempura, Arabic mezze and tomato bruschetta as appetisers.
As for mains, cinema-goers can opt for the three cheese ravioli, the surf and turf grilled beef tenderloin with tiger prawns or even an Arabic mixed grill.
Dessert includes New York cheesecake served with wild berry coulis, along with chocolate brownie with, of course, chocolate sauce.
A special menu just for kids is available too, which includes dishes like pasta bolognese and mini beef sliders.
Don’t fret, as comforting staple cinema food will also be available. Chow down on some pizzas or nachos topped with chilli and guacamole. Or both. Why not?
The VIP experience also includes a private lounge to relax in before the movie starts, a personal butler service and fully reclining leather seats with soft pillows and blankets. What an indulgence.
Want to try it all out? Head on over to the Novo Cinemas branches in Dubai Festival City Mall and Ibn Battuta Mall.
Summer blockbusters Ant-Man and the Wasp and Ocean’s 8 are playing on the exclusive screens, check out their times here.
This isn’t the only cinema chain with news, as Reel Cinemas is also bringing a whole new viewing experience for film fans at The Dubai Mall.
The Beach at JBR has also launched The Cinema Goers campaign which gives films fans 20 percent off their bill at 20 different restaurants every time they watch a movie at Roxy Cinema. Dhs158 (7-Star VIP experience). Times vary per screening. Locations: Dubai Festival City Mall, Ibn Battuta Mall. www.novocinemas.com/uae/experience/7-star (04 232 8523).