We had high hopes for 7 Elephants with its plush cream sofas, polished wooden tables and swathes of jungle greenery. Its guiding concept is based on seven stock market traders from seven countries who got together to create a bar. The fact that they nicknamed themselves the “seven elephants” (as in big financial players) tenuously explains the jungle-chic setting.
But nothing about the bar really gels. The décor gives it a cool loungey vibe, but two massive screens showing sport look jarringly out of place and detract from the ambience. However, it’s also not the sort of place we could imagine choosing to watch the match in.
Then there’s the indoor area, which opens out onto the venue proper. It’s sparse and looks like a corridor in a hotel lobby, so we are surprised, on our visit, to be seated here (only, we’re told, for one hour before the booked guests arrive) when the rest of the venue is entirely empty. It remains so up until we leave over an hour later. The far end of the bar has much better views and tables surrounded by greenery, so we struggle to understand why the handful of guests have been crammed into a gloomy, view-less back corner.
Our waiter fluctuates between seeming entirely disinterested in serving us, irritated at our questions about the menu and exasperated when she has to explain that you can only check the price of, and order, certain beverages, by downloading the 7 Elephants stock market app.
Prices go up and down based on demand. You can grab great deals, but overall we find it’s more a nuisance gimmick than a fun addition.
7 Elephants feels like it’s trying to be too many things at once. It needs to fine-tune its concept and seriously sharpen up its service to compete with other DIFC heavyweights.
The bottom line A lovely setting that should take centre stage, but doesn’t.