The Fridge is Alserkal Avenue’s performance space, with regular concerts by local bands and musicians, as well as the occasional international guest.
It’s also Dubai’s biggest talent management company, and was first established in 2007. The Fridge has an impressive roster of talent on their books, from singers and acrobats to musicians and dancers, and they put on over 3,000 performances every year.
The warehouse in Alserkal Avenue is The Fridge’s base of operations, but they also put on shows all around Dubai. It can be rented out for events, and as well as concerts, The Fridge also runs weekly classes and workshops. There’s a soundproof rehearsal room there, and classes range from hip-hop dancing to aerial silk.