The promise It’s been a little over a year since Scandinavian hair salon Feldvoss launched in JLT. Stylist Simone, however, is brand-new to the team and already amassing a following among the city’s expats, so we dropped in for a long-overdue cut and colour. Inspired by the tortoiseshell trend and an interest in welcoming back our long-hidden root colour, Simone recommends two dark brown low-lights, with a subtle scattering of blonde highlights. Combined with chopping off a good 10cm of straggly world- and bleach-weary ends, the end result should be something of a makeover.
Step by step While Simone mixes up the three colours, we’re offered magazines and – most importantly – a refreshing elderflower drink and mammoth, home-made biscotti. As she speedily applies foils, we chat about life in Dubai and plans for the salon. Previously uber-minimalist, the salon is set to become a work of art, as founder, owner and stylist Maria Feldvoss gradually covers the walls in her funky illustrations. There are also plans afoot to introduce ladies’ night-style make-up classes, helping customers improve their skills, while steering away from the extreme, almost stage make-up-inspired services that scare most of us out of the city’s best-known department and beauty stores. Before we know it, we’re ushered to the sink (complete with massage chair) for a rinse, shampoo and condition with the new, paraben-free Oribe product range. After a quick but impressively precise cut, we’re blow-dried and styled with an Oribe lifting mousse (we are now 100 percent converted) and volumising spray through the layers.
The result The colour is exactly what we want, and our once flat and dull bonce is now full of texture, looking healthier and vastly more sophisticated than it has all year. (And we can’t stop running our fingers through the blunt ends.)
Pros • The stylists here are top notch, and really care that you leave with the vision you came in with.
• We love the emphasis on good quality products.
• It’s a surprisingly personal experience – every client to walk through the door is treated like a friend.
Cons • Not a single one.
5/5 Colour Dhs750, cut and blow-dry Dhs360. Feldvoss, lake level, Cluster Y, JLT, www.feldvoss.com (056 254 3283). You can also follow the salon on Instagram @feldvoss.