Hair straightening in Dubai
We go under the tongs to try the latest celebrity hair craze in Dubai 5 Comments
- Picture 1 of 2
Say ‘Brazilian Blowout’ and people think you’re being rude. Or, if they keep their finger on the hairstyling pulse, they quickly recount a testimony about how it changed their life. For the Brazilian Blowout is an extreme hair-straightening remedy, or, as its highfalutin website suggests: ‘the most effective professional smoothing treatment in the world’.
Surfacing in 2005 in Brazil (as the name suggests), it was created to combat high-humidity-induced frizzy hair, and soon spread across Europe and North America via famous endorsements from Hollywood celebrities such as Nicole Richie, Halle Berry and Lindsay Lohan. Why is it so much more popular than other straightening treatments? Because this one guarantees straight, shiny locks – even without blow-drying. Even better, it manages this by actually making your hair healthier, rather than more damaged, which can happen with your average straightening tongs.
‘Through the use of a Brazilian “super nutrient complex”, the Brazilian Blowout improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle,’ states Brazilianblowout.com. And since September, excitingly, the international super-treatment has been available in Dubai, at Ideal Image Saloon in Al Bustan Rotana.
Unfortunately, it’s arrived just as the treatment has begun to receive some dodgy press in the States regarding the levels of formaldehyde in the formula, which is classified by the US Environmental Protection Agency as a probable carcinogen. The ingredient is alleged to have caused stylists to experience sore eyes and coughs; this has prompted some US salons to stop offering the service, while the Canadian authorities have released a warning about the possible health hazards. Brazilian Blowout, however, has stated that no formaldehyde is used, as has the Saloon in Al Bustan Rotana.
So what exactly is involved? There is a set schedule to a Brazilian Blowout, which stylists can learn in a two-hour workshop. First, I have my hair washed with a specially formulated shampoo, which, according to my Lebanese hairstylist Zaib Chokr, ‘opens up the cuticles’. How do I know this? Because he explains that this is why it hurts so much as he combs the treatment through each section from root to tip, lightly dusting my hair with the solution. At this point the magical potion apparently surrounds each hair shaft with protective protein layers to smooth and flatten the cuticle.
Next up, he blow-dries my hair as straight as possible with a huge round brush, and then straightens it into sections again with a flat iron. We’re surrounded by humidifiers to disperse the strong chemical smell, and I am given a mask to wear to protect my nose when the fumes cause some tingling in my nostrils (though there’s no pain). Again, the tugging and straightening hurts, but needs must for a beautiful bouffant.
Finally, my hair is dry and straight, and I am about to get up and go when Zaib tells me he needs to rinse my hair and apply a masque and smoothing serum to further seal the cuticle, before completing a final blow-dry. This time I really am ready to go. Armed with the special Brazilian Blowout shampoo, conditioner and hair mask, I trot home to see if my previously moderately frizzy, naturally curly hair really will remain poker straight – even without a blow-dry. Pah! I don’t believe it.
The next morning I awake and spot a couple of kinks – aha! – but they disappear as soon as I comb my hair. The following day I wash and blow-dry it and am taken aback when I don’t have to straighten it to tame the fuzz: an all-time first. By the weekend I’m brave enough to test what happens when I allow my tresses to dry naturally: again, not a curl or frizzy lock in sight. If anything, my hair is too flat, the exact opposite of what normally happens when I allow my wild mane free range.
So far, so straight – the only drawback being that my hair feels lanker, and I need to wash it every two instead of three days. But if I don’t have to worry about the time-consuming rigmarole that used to accompany each shampoo, that isn’t a problem. And, according to Zaib, that won’t be a problem for five months. Now that’s certainly a life-changer.
From Dhs1,500 for short hair. Ideal Image Saloon, Al Bustan Rotana, Garhoud (04 282 8774)
Time Out Dubai,
- Alternative health(19)
- Beauty and hair salons(20)
- Beauty clinics(8)
- Gym & health clubs(120)
- Health psychology(3)
- Image consultants(4)
- Medi spas(19)
- Nail salons(35)
- Plastic surgeons(11)
- Feng shui(4)
- Hair cuts & styling(30)
- Life coaching(14)
- Manicure & pedicure(38)
- Osteopathy and physical therapy(4)
- Personal training(10)
- Yoga, Pilates & meditation(25)
- Al Quoz(6)
- Arabian Ranches(1)
- Bur Dubai(27)
- Business Bay(2)
- Discovery Gardens(2)
- Downtown Dubai(48)
- Dubai Internet City(2)
- Dubai Marina(69)
- Dubai Media City(20)
- Emirates Hills(14)
- Festival City(16)
- Green Community(1)
- International City(2)
- Jebel Ali(8)
- Jumeirah Lakes Towers(16)
- Knowledge Village(10)
- Motor City(1)
- Oud Metha(41)
- Palm Jumeirah(14)
- Sheikh Zayed Road(45)
- The Gardens(16)
- The Greens(1)
- Umm Suqeim(10)
Most viewed outletsAll outlets
Our favourite features
An essential guide to renting in Dubai Beat price hikes, pick the right area, and know your rights
How to get a pay rise 20 expert tips to bag more cash from your boss
30 top outdoor bars in Dubai As the temperatures cool we round up the best places to drink outside in...
26 wet and wild watersports in Dubai Try kneeboarding, take a frantic ride or go down the world's largest wat...
20 best music movies ever The best music docus, star biopics and concert films ever committed to c...
Dubai: BBQ City How and where to barbecue, and restaurants to dine with the pros
10 Downtown bars and clubs to try True to its name, some of the city’s classiest bars are found in Downt...
Where do chefs eat in Dubai? Celeb chefs and local culinary heroes on where they REALLY dine
18 blow out spa treatments in Dubai Splash out with these once-in-a-lifetime spa packages
Where to watch the Premiership The best spots to catch the new Premier League season
Dubai’s best breakfasts We’ve been rising early to find the best meals to start the day
11 to try: Dubai museum guide The emirate's best museums and sights rated
Top dim sum restaurants in Dubai Recommended restaurants to sample the Chinese dining tradition
83 ways to save money in Dubai Dubai’s experts in cost efficient living share their tips
Dubai's best takeaways Indian, Chinese, Arabic, pizza and more of the best food home delivery