1 They know hair science Dyson has spent a whopping Dhs237 million (yes, really) developing the Dyson Supersonic™ hairdryer, including creating a state-of-the art lab dedicated to investigating the science of hair. Its engineers have studied hair from root to tip, working out how it reacts to stresses, how to keep it healthy and how to style it. Over four years they tested the product on hair types from around the world and built testing equipment to mechanically simulate hairdrying techniques. To date, more than 1,600 kilometres of real human hair have been used in testing. That’s a lot.
2 It’s incredibly lightweight The Dyson Supersonic™ hairdryer is powered by the patented Dyson digital motor V9 – the company’s smallest, lightest, most advanced digital motor. It is up to eight times faster than other hairdryer motors and half the weight (compared to the ten bestselling hairdryers in Japan, as of March 2015).
3 It helps protect natural shine Some conventional hairdryers can reach extreme temperatures, especially when held close to your head. This can cause extreme heat damage to your hair. The Dyson Supersonic™ has intelligent heat control, helping to ensure hair isn’t exposed to excessive temperatures. How? Your Supersonic™ measures its own temperature 20 times a second to control the heat.
4 It’s super-fast Traditional hairdryers can sometimes have a weak airflow, meaning they are slow. Others can have strong airflow that’s not necessarily controlled. The Dyson Supersonic™ hairdryer promises controlled, precise drying and styling – so you can dry and style your hair at the same time. It also uses the Dyson Air Multiplier™ technology, which means three times more air is drawn in, and as a result you’ll experience higher-pressure drying.
5 It’s much, much quieter A team of Dyson’s brainy aero-acoustic engineers spent a long time working on the sound the hairdryer makes. It’s pretty complicated to explain, but essentially by reducing the air turbulence and swirling and using a 13-bladed motor rather than convential 11, the noise the hairdryer makes was reduced to “one tone within the sound frequency beyond the audible range for humans”. No more waking your other half up on the morning of hair-washing day.