Time Out DXB hits shelves at Dubai International Airport
Time Out DXB now available free to all passengers in Dubai International Airport
Time Out DXB is now available free throughout Dubai International Airport Terminals, with passengers able to pick up a copy whether they’re arriving, departing or transiting through the global aviation hub.
The new media brand is a world-first – the result of a partnership between Dubai Airports and ITP Media Group – and is designed to engage with the 90 million passengers that pass through the world’s leading international airport every year.
Passengers passing through all terminals at Dubai International will have access to the latest offers in food and retail outlets, plus experiences and leisure activities, thanks to the free, 88-page monthly magazine. The print product will soon by joined by the Time Out DXB app, which will provide travellers with curated information based on their travel status, with users able to choose between transit passengers, tourists and residents.
The ultimate showcase for both Dubai International and the city of Dubai itself, the Time Out DXBbrand sheds light on everything from the hottest concert in town to the latest restaurant opening, and showcases Dubai International (DXB) as a ‘city within a city’ and a destination in its own right.
“We are transforming the airport customer experience, and the development of Time Out DXB is another step towards redefining the way people experience our airport and the city we call home. We have some exciting developments and new openings in the airport over the coming year and Time Out DXB will help passengers navigate their way through all we have on offer at DXB, now and in the future. The media brand Time Out is world-renowned for its ability to celebrate and promote the very best destinations around the globe, so adding DXB alongside the likes of New York, London and Sydney is quite something,” said Eugene Barry, Executive Vice President, Dubai Airports Commercial Group.
Ali Akawi, CEO of ITP Media Group, said: “In laying out his UAE Vision 2021, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, challenges us to ‘work harder, be more innovative’. These have been our guiding principles as we sought to develop a media brand that truly showcases a great city and a great airport, using the latest technologies to enrich the user experience. Time Out DXB is the result, which we believe will also inspire millions of people not just to visit Dubai, but like us, one day call it home.”
“Dubai is a leading business and tourist destination and Dubai International is a window to the emirate, playing a critical role in creating that valuable first impression and attracting transiting travellers to Dubai. We are well-primed to be a compelling destination for connecting travellers and this partnership is sure to yield dividends in terms of helping us reach our goal of 20 million tourists by 2020,” added Issam Kazim, CEO, Dubai’s Corporation for Tourism and Commerce Marketing (DCTCM).