We see what the fuss is about after DCC's recent expansion
Known among long-term Dubai residents as the first quality mall in Dubai, Deira City Centre remains one of the city’s stalwarts, but to many of us who live on the other side of town it is all but forgotten. Last year this old hand added 55 new stores to its line-up as part of its expansion, propelling it into the spotlight once again. As well as housing chain favourites such as Topshop, H&M and Virgin Megastore, the Deira-based mall also houses some lesser-known shops that are worth checking out. Here, we forgo the mainstream labels to check out some of the brands that you should know about.
Iconic USP: One reason alone to head to Deira City Centre: the mall is home to the only Iconic outlet in the whole city. This spacious unisex young-fashion department store is affordable, on-trend and the kind of place you’d be happy to while away a few hours. Why go? For the great selection of shoes. On the first floor you’ll find women’s heels, wedges, sneakers, beach bags, fashion and quirky homewares, plus plenty of cool gift ideas. The upper level houses men’s shoes, many for less than Dhs300 and a decent selection of collared plaid shirts. Where? Level one and two, Deira City Centre (04 294 3444).
1 Women’s sneakers, Dhs45 2 Men’s hi-top sneakers, Dhs175 3 Men’s shoes, Dhs250 4 Paris coat or key rack, Dhs40
Paperchase USP: This quirky stationery store stocks everything you could ever need for your desk, including wrapping paper, greetings cards, journals and teacups, as well as retro-style kids’ lunch boxes. Why go? For the chic Japanese-style diaries, one-of-a-kind teacups, massive crayons and, our personal favourite, the mini hot water bottles that are ideal for keeping feet warm during chilly Dubai winters. Where? Level two, Deira City Centre (04 294 3056).
1 Butterfly teacup, Dhs69 2 Hot water bottles, Dhs69 (large), Dhs50 (mini) 3 Box of 30 crayons, Dhs29 4 Japanese diary, Dhs75
Dockers USP: This mid-range men’s store hails from the US (it’s a spin-off of denim brand Levi’s) so expect varsity-style jersey shirts, quality materials in relaxed cuts and possibly the world’s biggest selection of khakis. Why go? We love their range of men’s shirts in wearable colours, such as faded grey, muted red and the new wardrobe essential: tartan. Where? Level one, Deira City Centre (04 295 8836).
1 Shirt, was Dhs349 now Dhs259 2 Khakis, were Dhs259, now Dhs439 3 Belt, was Dhs449, now Dhs334
Electronics 4 U USP: This lower-level kiosk is the perfect place to pick up unique electronic items and accessories to set you apart from the pack. Why go? You’ll find everything from Lady Gaga earphones and the new must-have Beats by Dre urban headphones to cute phone covers, notebook sleeves, Skinz backpacks and even iPhone and iPad pointers made to look like lipstick. Where? Ground-level kiosk (near Havaianas), Deira City Centre (050 708 4916).
1 Beats by Dre headphones, Dhs1,815 2 iPhone pointer, Dhs90
Kingsley Heath USP: This South African brand stocks smart-casual options for him and her, with a safari-style vibe. The store itself is filled with memorabilia, including footballs, a real zebra skin, and a huge stuffed water buffalo that watches over proceedings. Why go? For luxe basics such as grey singlets with lace detailing, peasant dresses, khaki and denim shorts, branded men’s T-shirts, striped men’s shirts, and leather belts and sandals. Where? Level two, Deira City Centre (04 295 6174).
1 Women’s vest, was Dhs120, now Dhs90 2 Bullfight scarf, was Dhs135, now Dhs100 3 Khaki shorts, were Dhs185, now Dhs135; and leather sandals, were Dhs195, now Dhs145 4 Men’s shirt, was Dhs265, now Dhs195