Can you ever have too many luxury beach clubs in Dubai? Of course not. And 2016 will see a new Nikki Beach open on the man-made Pearl Jumeirah peninsula, off the coast of Jumeirah 1.
The brand started out in Miami as a café named after American entrepreneur Jack Penrod’s daughter Nicole, who tragically died in a car crash.
Café Nikki had an energy of free spiritedness that courses through the later beach clubs, which are now found in 11 cities across the globe. The brand has an army of celebrity fans including Beyoncé, George Clooney, Madonna and Leonardo DiCaprio and is likely gain even more when the club gets going in Dubai.
Penrod feels the emirate’s stylish reputation and love of luxury make Nikki Beach the perfect addition. “Dubai’s penchant for celebrating life in style is well known, and it is extremely exciting to bring our global vision to the Middle East,” he says. “We are delighted to partner with Meraas Holding and to house our brand on the Pearl Jumeirah.”
The Nikki Beach Restaurant & Beach Club will be part of a 52,000sqm property, set to also include Café Nikki, Key West, Satine restaurant, Nikki Spa by ESPA, and Tone Fitness Centre.
Guests can soak up the rays from sunbeds on the Pearl’s beach or poolside VIP cabanas. And they will be served high-quality food and drink while listening to Balearic beats accompanied by a live band.
First to open for business will be a two-storey building housing the beach club and Satine restaurant, which will serve high-end evening meals and boast striking décor and smart, contemporary design. The other elements of the resort will open for business later in the year.
The nikki top three
The restaurant will be located on the top floor, serving up beautifully presented international foods in a cool and contemporary setting.
Nikki Beach Restaurant & Beach Club
This will be where the action happens – DJ sets, musicians and an array of drinks and snacks to entice guests.
Hire a VIP cabana or splash out on an Ultimate version that comes with a private pool, bed, sofas, dining table, bathroom, shower and changing room.
Nikki Beach Resort