According to the study, female internet users are much more likely than males to be the decision maker in the household for consumer goods, travel and accommodation. It found that women tend to be more conservative with their money online than men.
The study showed that female internet users tend to have achieved higher levels of education than male internet users, with 25 per cent of female users having a graduate degree or higher, against only 20 per cent of males, according to The National.
A large majority of female internet users, 67.3 percent, access the internet from home, the study added.
The Effective Measure study polled 68,721 people online over the past three months throughout the MENA region.