Etihad Airways announced the premiere of its third international television campaign on Sunday. Titled "He Likes, She Likes," the campaign focuses on Etihad's commitment to offering a tailored, individual experience to every customer in every cabin.
Its release coincides with the introduction of the airline's new ‘Inspired Service' in the economy class cabin.
The campaign is set to be aired initially in the UAE, before its release in key international markets across Europe, the Middle East, Australia, India and the United States of America.
Peter Baumgarter, Etihad's chief commercial officer, said: "The objective of this campaign is to inspire audiences in our key markets to travel with the best."
He added: "We believe there is no other airline flying today that can provide the same high levels of service. We recognise our different passengers have different needs and we are committed to meeting and exceeding these, in the air and on the ground."
The campaign is part of Etihad's strong push to improve and increase the quality of its service. This includes the launch of an English training course for Emirati employees, a cadet pilot scheme and a technical engineering development programme for UAE nationals.
In addition, since the start of the year, the airline has increased the number of flight services it offers, with extra flights being launched on its England and Japan routes, with more to be added in the coming months.
In the last 12 months, Etihad has been awarded a number of global accolades including Best Long Haul Airline at the 2010 Business Travel Awards.