US lifestyle guru planning to publish magazines in the Middle East
Arabian Business staff
US lifestyle guru Martha Stewart is planning to expand her magazine publishing empire into the Middle East with the launch of several of her namesake titles in several countries across the region, according to Stewart’s official website.
Martha Stewart Living Omnimedia (MSLO), the company set up in 1997 by the 69-year-old TV personality and magazine publisher to manage her brand name, has pursued an international expansion programme in recent years.
“The launch of the UK edition of Martha Stewart Living further expands MSLO’s growing portfolio of international magazines. In addition to the new UK edition of Martha Stewart Living, MSLO will also be introducing editions of Everyday Food and Martha Stewart Weddings in Dubai beginning in July and October respectively, with distribution in Kuwait, Saudi Arabia, Lebanon, Egypt and Syria,” according to a statement on MSLO’s website.
This follows the recent launch of the Everyday Food and Martha Stewart Weddings in Dubai. “Each issue of MSLO’s international editions features a unique blend of editorial from the US edition along with content created specifically for that region’s audience, reflecting local seasons and interests,” the MSLO website added.