Reggaeton rapper Daddy Yankee told Time Out he was excited to be coming to Dubai. ‘I can’t even imagine what to imagine but I can’t wait to get there,’ he said. ‘It’s a place I have heard so much about and I really want to see it all for myself. It sounds like such a magical world. It is written about so much. I’m also looking forward to seeing my fans in that part of the world. It’s really very exciting.’
The FOX TV series The Road to DIMA will feature ten head-to-head battles, one every month, featuring international artists from the UK, US, Indian and the K-Pop world.
Based on a public telephone vote, the winner of each battle will perform at the awards show slated to take place in November 2014.
‘The public have the chance to decide who will perform at the awards show next year,’ said Bendacha. ‘The battle artists are big. The artists likely to be up for nomination are even bigger.’
The event will recognise well-known musicians and industry professionals in the Middle East as well as worldwide, and will take into consideration music released from January 1 to September 30 2014.
The 2015 awards however will take into account music released from November 23 2014 to September 30 2015, which will continue each subsequent year.
In a bid to promote local talent an online-voting competition will be launched next summer and the winner will perform at the DIMA after party.
DIMA will ‘bring together well-known artists from every continent’ and will be topped off with an ‘extravagant fireworks display’ said Bendacha.
Nominations will be announced in October 2014, after which an online voting system will open until voting closes a month later, just 10 days before the show.
The winner will be announced at the end of December when another two stars then go head-to-head. The Road to DIMA is on FOX eight times daily and fans can vote for their favourite at anytime by calling +882 169 00 169. The winner will be announced at the end of December when the next in the battle series will begin. For more information visit www.dimawards.com