Step Up and Hunger Games attractions will feature at Dubai Parks and Resorts
Lionsgate is partnering with Dubai Parks and Resorts to bring a Lionsgate zone to motiongate Dubai, the Hollywood-themed park opening in Dubai in October 2016.
The area will feature state-of-the-art theme park attractions and a retail facility inspired by their global blockbuster The Hunger Games franchise. It will also incorporate a live stage show based on Step Up: All In and Step Up: Revolution, the two most recent films in the company’s worldwide Step Up franchise.
“Our franchises are continuing to drive location-based entertainment opportunities around the world,” said Lionsgate Chief Executive Officer Jon Feltheimer. “We’re proud to partner with the team at Dubai Parks and Resorts to create a thrilling total entertainment experience designed to attract millions of new fans and continue the global expansion of our brands.”
The four million square foot theme park is expected to attract over three million visits a year and will take visitors on an immersive cinematic journey through their favourite films via 27 different latest-in-technology rides and attractions.
Dubai Parks and Resorts Chief Executive Officer Raed Al Nuaimi said, “We are thrilled to be working with a Hollywood studio whose creative resources, spirit of innovation and vision of the entertainment experience are so closely aligned with our own.
Through this partnership we are offering even more for the whole family to enjoy on their visit and are confident that motiongate Dubai will set a global benchmark as the ultimate movie themed destination.” “motiongate Dubai is poised to become one of the most exciting new entertainment destinations in the world, and we’re thrilled that many of our biggest franchises will be an integral part of it,” said Lionsgate Executive Vice President of Global Franchise
Management and Strategic Partnerships Kerry Phelan and Senior Vice President of Branded Attractions Jenefer Brown. “The Lionsgate section of motiongate Dubai is an important milestone in our ongoing commitment to extend the longevity, broaden the global fan base and enrich the vitality of our most exciting entertainment properties.”
Alongside motiongate Dubai, Dubai Parks and Resorts will include LEGOLAND Dubai, the first LEGOLAND theme park in the Middle East; and Bollywood Parks Dubai, a first-of-its-kind entertainment destination that will showcase the authentic Bollywood movie experience. These will be connected by Riverland, a retail, dining and entertainment walkway. The development will also feature Lapita, a Polynesian-themed resort catering to families.