The brand – similar to Netflix - already exists in the United States, serving more than 57 million subscribers across Starz and Encore premium pay TV services.
The Middle East and North Africa markets will have original programming offering more than 3,000 flicks and episodes for Dhs50 a month.
Subscribers also get a 30-day free trial, no monthly contractual obligations and the benefit of no advertisements. It can be used on PCs and Macs, iPhones, iPads, Android and other devices, with up to five devices registered per subscription and the ability to watch on any two at the same time. Additionally, there are and easy parental control functions so mums and dads don’t have to worry about what little ones are seeing.
A growing portfolio of Starz Original series, including Black Sails, Power, Survivor’s Remorse, Spartacus, The White Queen, Magic City, and more are included in Starz Play’s TV series offerings and is complemented by a wide selection of other global offerings including CBS/Showtime, Disney, Lionsgate, MGM, Paramount, Shine, Sony, and Warner Bros., with more to come.
"Starz is very pleased with today’s launch of the world-class Starz Play partnership in the Middle East and North Africa. This is the first time a STARZ-branded service has been launched outside of the United States,” said Chris Albrecht, Starz CEO.
“Taking the Starz brand to these markets with the latest video distribution technology represents an innovative opportunity to grow the Starz business. Starz Play has a strong content foundation in place anchored by the growing worldwide portfolio of Starz Original series programming and leveraged with a smart mix of other premier licensed product through our relationships within the industry.”