‘Our experts handpick songs, artists, and albums based on what you listen to and like. Anytime you want to find out what’s going on in the world of music, our experts are there to give you their take on the freshest and most relevant stuff around,’ Apple states. ‘They’ve even taken radio to a whole new level with on-demand stations that match every mood or genre.’
Apple Music gained lots of publicity recently when Taylor Swift wrote and open letter complaining that artists should be paid during the trial period. In return the company changed their plans and now each musician will be financially better off.
She’s not the only big name on board with the fresh launch. Eminem and Pharrell Williams have put their name to it in its kick-off week.
Critics have suggested this could mean the end of similar services such as Spotify which acts like a radio station based on your tastes. Additionally you can listen to Beats 1 Radio.
Available on iOS 8.4, watchOS, Mac, PC and Android this autumn, Apple Music also hopes to bring listeners closer to the artists by allowing them to engage with each other.
‘They can see, comment on, like, and share whatever exciting material an artist chooses to post,’ Apple says. ‘Unreleased demo tracks, an acoustic version of the latest hit, a video shot in the studio.’