It will be the first location for the eatery outside of the United States, until now, those after a foot-long hotdog, famous float, pie or cake would have to go to the Big Apple’s Upper East Side, Florida, or the Las Vegas Strip.
But those who are familiar with the flick 'Serendipity' starring Kate Beckinsale and John Cusack, will want to order their well-known Frrrozen Hot Chocolate, which the pair’s characters slurp away on in the motion picture.
Owned by Calvin Holt, Patch Caradine and Stephen Bruce – the latter who also appears in the movie as a member of staff as the eatery – Serendipity 3 is also known for its celebrity clientele.
Cher, Andy Warhol, Jackie O, Marilyn Monroe, Beyoncé and almost every American President has been stopping by since it opened in 1956. Motion pictures such as 'One Fine Day' and 'Trust The Man', TV series 'Girls' and even the 'Gossip Girl' books series have included the restaurant in their stories.
And it’s no surprise the rich and famous are drawn to the dishes - one item on the menu in NYC will set you back $1,000. But you’ll have to order it two days in advance.
The Golden Opulence Sundae was a Guinness World Record-holder for the most expensive dessert in 2007 – think caviar a 23k gold edible leaf, the world’s most expensive chocolate and candied fruits from Paris.
In 2012 it claimed the most costly burger with Le Burger Extravagant, priced at $295.
While branches have closed in Boston and Washington D.C. the star appeal of all is likely to mean big business in the lavish location of Dubai in particular, the city that loves to have the biggest and best of what's on offer.