The sports brand is offering fans the chance to meet him in the city and the winner will even be able to bring along a lucky pal.
That's not the only exciting event happening at MOE this month. If you’re as big a fan of Tom & Serg and The Sum of Us as we are, prepare for some awesome news.
The owners behind the pair of popular eateries are introducing a third place to their food portfolio in Dubai when Common Grounds opens, described as ‘coffee and casual dining’.
‘We are beyond excited to open Common Grounds in Mall of the Emirates,’ founding partner Tom Arnel said. ‘We aim to create awesomeness where we feel it’s needed and can’t wait to introduce our amazing roasted coffee and beautiful café food to a brand new and diverse audience.’
He added that despite the same team being behind the fresh venture, Tom promises that the restaurant will have its own unique flavour.
Available to shoppers 8am – 10pm every day, expect a casual setting and fresh produce.
‘Common Grounds will be similar in style to our existing venues because it comes from the same family, but will have its own distinct personality,’ he continued. ‘Customers can expect to see handmade breakfast, lunch and dinner options including smashed avo on linseed toast, acai bowls and super salads all the way through to moreish burgers and jerk chicken.’
Tom & Serg won the covet title of Best Café at the Time Out Dubai Restaurant Awards in March 2015.
Also coming to the shopping centre when the new section launches next week is AllSaints. The first location in the Middle East will be a 6,000 square foot store which also hosts the brand’s first ever standalone non-apparel concept, a comprehensive handbag collection.
Other outlets rumoured to be opening as part of the extension include an Apple store and the Vox Theatre by Rhodes where customers can watch a movie at the cinema while chowing down on delights by celebrity chef Gary Rhodes.