Food trucks are about to become a big thing in Dubai, just like they are in the United States
Just a year since Dubai welcomed its first major food truck in the shape of Salt, and a whole market of meals on wheels is now about to spring up.
From Friday October 23, Roundup Market will take place every weekend at two locations in the city, filled with food, music and fun activities. A Roundup Zabeel market will be held every Friday between 9am and 9pm at Zabeel Park, while a Roundup Creek market will take place every Saturday between 3pm and 11pm along (surprise!) Dubai Creek. Set across 20,000 sq ft, the events are organised by food truck firm Roundup (owned by Dubai food and beverage firm 54° East) and will feature many vendors from its fleet.
“Food truck markets are an established concept in the west, and we wanted to provide a similar festive atmosphere to residents of the UAE,” explains 54° East’s general manager, Inderjeet Bubber. Trucks taking part include Bio Bean, Toasted, The Mob Truck, Gobai, Mastihashop, Mr Brisket and Calle Tacos. Though unable to provide a starting price for dishes at the markets, Bubber assured us dishes would be “affordable”.
Since launching in August earlier this year, Roundup has helped 12 trucks get on the road, including Calle Tacos (an award winning US franchise), MOB and Gobai, several of which have popped up around the city at events including Games ME 15 and Dubai Music Week.
The foodie firm has huge ambitions for the future, with eyes on eventually running 1,500 trucks across the Middle East. And even ahead of the first Roundup Market, Bubber reveals that the company is already eyeing up expanding the event to parts of New Dubai, too. “We’re looking closely at areas in Dubai Marina and Jebel Ali.”
Food trucks are a big thing across the United States and the first Friday evening of every month sees a range of brands gather on Venice, California's Abbott Kinney Avenue where the Sofia Vergara film, Chef, takes place.
Don’t miss the first instalment – it’s sure to be a wheely good day out…