Dubai drivers warned of dangers of using mobile phones while driving…
A new campaign, warning drivers “Don’t Call ‘til You Arrive” launched in Dubai yesterday. It is the latest push by the government to cut the number of road deaths by nearly half over the next six years.
Last year, 293 people died on Dubai’s roads. The Roads and Transport Authority (RTAwants to see that to fall by 40 per cent by 2015.
Its Take Care initiative coincides with the 25th Unified GCC Traffic Week. The main theme of the week will be the dangers of using mobile phones while driving, which the RTA said was one of the main causes of accidents. “It disorientates the mindset and hearing of the driver, rendering him or her inattentive to all surrounding events,” said Hussain al Banna, the director of the traffic department at the Traffic and Roads Agency.
According to the World Health Organisation, the risk of traffic accidents is three to four times higher when mobile phones – either hand-held devices or with a hands-free kit – are used while driving.