Elitist clubbing reaches a new level in Dubai. Time Out uncovers the source of the Envy at takes a look behind the scenes at the UAE's hippest new night.
There’s a new night in town that plans to unleash the green-eyed monster. Promoter and DJ Mass Ramli gives us the skinny.
What’s the concept behind Envy? Envy is an elite clubbing experience that caters to exclusive weekend partygoers with a line up of DJs who won’t be seen at any other club simultaneously, and service of the highest standards. We are not trying to emulate any club or concept in general; Envy is the cream taken from the best clubs and put together.
What kind of music will you and the other DJs be playing? Everything that makes the people want more, from hip hop and R&B to rock and house – and most definitely some classic oldies, taken back from the wonder years.
Loads of nights play R&B and house – why’s Envy different? The mix of music... Envy will not be typecast as a R&B club, because we’ll be playing a wide variety of music, with DJs such as Flash B. He’s a maestro in versatility. He drops tunes that make other DJs like me wonder how he has room in his brain to keep such a massive memory bank. And there’s also the legendary urban DJ Rone Jaxx, whose world of music has reached heights not too many have reached before.
What kind of atmosphere will they be generating in there? A unique ambiance of an elegant club with a touch pub/lounge, topped off with an amazing crowd...
The door policy kicked up a bit of controversy because it’s all down to the doorman’s discretion. That’s a bit unfair, isn’t it? The face-controlled policy was misunderstood by many; it has nothing to do with if you look pretty or not. We are looking at the person’s attire and how they present themselves, what we meant was simply ‘dress up smart casual.’ Nothing more, nothing less.
So what should Time Out’s readers do to get inside? Arrive in their finest clubbing outfit, come early to avoid the queue, and enjoy the club before it gets crowded.
Our readers are all beautiful, but what if they’re with an ugly friend who wears bad trousers? Ugly friend! I state that no one’s ugly in this world! It should all go down to the doorman’s decision, but there’s always some leeway; we’d let him in for sure if he’s got a decent shirt on…
Will you be inviting celebrities to the club? Yes we will. A whole bunch of local celebrities were invited to our launch party, and we’ll be bringing in international celebrities and artists to Envy in the near future.
Who in the world are you most jealous of and why? Be honest. I’m not the jealous kinda guy; there’s nothing I’d want more than what I have right now… but I do ENVY!