Win a trip to New York City with Ray-Ban #Campaign4Change
Iconic sunglasses brand giving Dubaians the chance to win a trip of a lifetime to New York
#Campaign4Change embodies the iconoclastic essence of the Ray-Ban brand, calling out to the pioneers, trailblazers, rule breakers and changemakers. The worldwide campaign encourages individuals to join the “secret not so secret” Order of Never Hide and dare to change the world.
Campaigns submitted at the Ray-Ban pop up shop at Dubai’s trendy The Beach, JBR included promises to party harder, a commitment to reinvent tradition and also a pledge to always speak the truth.
If you’ve got something funny, smart, weird or seriously weird you want to change in the world, upload your change on ray-ban.com and shout about it! The glory of pioneering a ground-breaking campaign is only the beginning. If your #Campaign4Change catches Ray-Ban's eye, you could win a trip to New York in October, where winners will be celebrated at an exclusive Ray-Ban party while your #Campaign4Change is projected in Times Square.
Regional brand ambassadors including DJs Dany Neville and Mostyn Rischmueller as well as musician Kamal Musallam have already begun the process using the hashtag #Campaign4Change. Watch this space for more!