The world’s most famous supercar brand now has its own lounge café in Dubai.
Known as Salotto Ferrari, this high-end venue is located in Jumeirah’s Four Seasons Resort.
The luxury Italian brand has described the concept as open space for discerning types to hold meetings, sip on an espresso or sit back and enjoy the backdrop of automobile beauties.
It will house limited edition products, car interior options and will also double as an event space for high-profile gatherings.
“The Salotto is a live emblem of the Ferrari spirit; a welcoming 'living room' environment that pays tribute to the glamour and elegance of the brand's iconic lifestyle.”
Realistically though this is a Ferrari living room for a Ferrari crowd. Like the VIP area roped off in a high-end club, you are only going to walk in and take a seat if you are already an owner, or are seriously considering becoming one.
Ferrari joins Bentley and Lexus as the only high-end car brands to have themed cafes in the city, located in Dubai Marina and DIFC respectively.
Salotto Ferrari is only open until November 13, so expect a rise in V12 engine noise around Jumeirah 2 until then.
Valuation consultancy experts Brand Finance have described Ferrari as the world's most powerful brand.