A slice of cake on Sex and The City is not an obvious inspiration for a career choice but for this Sugar Daddy that was all it took.
So, you’re the man who’s going to give Dubai the gourmet cupcake. [Laughs] Yes. I went to New York for a holiday, and my friend Mae told me, ‘You have to check out this place called Magnolia’s, it has the best cupcakes.’ You might know them from Sex And The City. She even got me the Magnolia’s cookbook and the pictures in it looked so delicious. The place was really cute and vintage, and very ’50s and homey. All the cakes looked like something your mum or grandmother would make. I thought, wow, we have nothing like this in the Middle East. I told Mae I wanted to open something like Magnolia’s in Jordon, and she said go for it.
You started out in marketing. How’d you get into the cupcake business? I started making Magnolia recipes from the cookbook. I would take them into work the next day and people loved them. That’s when I said, ‘That’s it, I have to put this plan into action.’ I went on the internet and found a culinary school in New York. I applied and got accepted, then I resigned and moved to New York. You opened up your first Sugar Daddy’s in Amman last year. How’s business? Amazing. I started taking orders on a daily basis and I hadn’t even opened my shop, so by the time I did, a lot of people already knew about it. Dana [my business partner in Dubai] ordered a carrot cake for her baby shower and said, ‘have you ever thought about franchising?’ I said, ‘Not really, but it sounds like a great idea,’ and that’s how it all started.
How is Sugar Daddy’s different from other bakeries? Any dessert shop you go into, you’ll find they use ready-made batters, and they add oil and eggs. That’s why when you taste a cake that’s brought in by a patisserie, it tastes mass-produced. We make everything with the highest quality ingredients. With our caramel apple pecan cheesecake, we peel and core our apples and sauté them in cinnamon. It tastes like something your mom would make at home. You specialise in classic American desserts. Was it difficult making these recipes in the Middle East? Most of the flour you get in this part of the world has a 10 to 12 per cent protein. The more protein you have, the more gluten is formed. If you have too much, your cakes will taste stiff. Dana went to 10 to 12 different suppliers until we found something we were all happy with. I made a batch with it just yesterday. I’m sick of my desserts, because they’re coming out of my ears, but after I bit into this cupcake, I was like, wow. Sugar Daddy’s, Village Mall, Jumeirah Beach Road (04 344 8204; www.sugardaddysbakery.com). Open Saturday-Thursday 9am-10pm
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hessa Apr 05, 2011 12:20 pm
i hate Magnolia! they taste like the cupcakes are frozing from last night! yuck thats disgusting. poeple only like it because it was in whatever the show called! the show is not even that popular here!
anyways, i first tried them in Ramadan last year! and omg! it's the best cupcakes in the world and you can taste the difference! poeple who say Magnolia is the best, they have an ugly taste! and the varieties that you have! go have some and see what i'm talking about.
we need more branches though!! i want to see it everywhere!
areyoukidding Mar 03, 2010 12:51 pm
Are you kidding? Who would model their business after the worst cupcakes in NYC? The only people in Manhattan who eat them are tourists because they've seen them on Sex and the City. They're dry and disgusting. They're a joke to native New Yorkers. I hope your cupcakes are better than theirs.
Rami Feb 07, 2010 06:25 am
The original cup cakes are in Magnolia Bakery form New York they just opened in Dubai Mall and they are the best. Sugar Daddy is slightly close but Magnolia bakery is the best they are the original one.
antonio Oct 11, 2009 06:42 am
An excellent cupcake place opened up in Saudi Arabia last year. Its called Munch and they sell wow cupcakes as well custom order cakes. Two young women started the business and seem to be doinq quite well. Honestly, their cakes are better than Magnolias. Hope to try Sugar Daddy's cupcakes soon.
CupcakeIdeasForYou.com | Tonya Apr 07, 2009 01:31 am
Over the past few months I have been so fascinated by the cupcake craze. I initially thought it was purely a US phenomena how ever ever day a find another country with a buddy cupcake entrepreneur.
I created an international cupcake bakery directory http://cupcakeideasforyou.com/cupcake-bakery-directory/ you will surely see all three of his locations listed
Thanks for this article.
Tonya | Cupcake Ideas For You