The sugary truth about the emirate's collective sweet tooth
• At Dubai’s brunches, an extensive quantity of food is created and eaten care of some rather lavish dessert stations. Seafire uses about 15 loaves of bread each week to make its most popular dessert, bread and butter pudding, and gets through approximately 33kg whole cakes (not to mention 200-odd other individual cakes and pastries).
• Did you know, Dubai was the secret star of a viral marketing campaign for UK chocolate brand Cadbury’s? The video of a public marriage proposal gone sour, which turned out actually to be an advert for the brand, is said to have been filmed in one of our malls.
• Consumption of chocolate is increasing rapidly in the region, so much so that KPMG has predicted retail sales of chocolate in the MENA region will hit US $5.8 billion by 2016.
• Dubai Duty Free continues to be the largest seller of Kit Kats worldwide. Last year, 650 Kit Kat fingers were consumed across the world every second. Of that number, approximately one tonne of Kit Kats were sold at Dubai Airport every day.
• The most popular jelly bean flavour at confectionary superstore Candylicious in The Dubai Mall (out of 51 varieties) is Cotton Candy. The most popular pick and mix item (of approximately 150 varieties) is Haribo Big Strawberry Jelly and the top selling item across the store is Chupa Chups XXL Lollipops and gum.