Dubai pop-up Parkers is creating a social media storm
Time Out Dubai profiles Dubai pop-up Parkers, at Al Khazzan Park, opposite City Walk. Find out about the treasure hunt and street food concept @ByParkers
Dubai's position at the very heart of the culinary world is well documented, with the list of restaurants a virtual who's who of celebrity chefs. From Gordon Ramsay to Sanjeev Kapour, Silvena Rowe to Nobu Matsuhisa, we've got all bases covered.
But working away beneath the top level glitz and glamour you'll find a thriving independent and scene, bursting with enough flavour and innovation to put the emirate on a par with the likes of London, New York and Melbourne.
And now, we think we've found something to elevate Dubai to the next the level. Introducing Parkers, a treasure hunt in every sense the word.
Launched in November, the concept is simple - no key, no food. That's right, to eat at this exclusive trendy pop-up in one of Dubai's secret spots, diners will first have to track down one of several 'golden keys' hidden throughout town. But with this being 2015, hints as to their location are sent out daily via Snapchat (username: ByParkers) and Instagram.
So far, keys have been found in coffee pots in Al Fahidi Historical Quarter, hanging from trees in DIFC, and even at a nail salon in Jumeirah. One was even tied around a pole at the stunning art installation of UAE flags on Kite Beach.
Each key comes with a note, too. 'Keep this for yourself. See you soon. Parker', reads one. And when you find one, it's up to you to discover the specifics. Well, to help out, we've given you a nudge in the right direction below.
First, is that we know the pop-up is located at Al Khazan Park, the relatively new, sustainable green space opposite CityWalk; you'll know it as the place with the giant blue and white needle-like strcture (that's actually a 1980s 40m-high water tank).
We also know that the concept is run by Mr Parker, dubbed 'the keeper of the park'. Time Out Dubai can also reveal it is supported by the food truck revolutionaries at Salt, whose own social media campaign #FindSalt is rightly hailed as the benchmark for local business start-ups in the last few years.
So what can you eat? Initially, Parkers didn't have a menu, switching things up on a daily - and sometimes even hourly - basis. Now, you'll still find something different every visit (if you're lucky enough to find a second key), but mainstays like Pretzel Chicken Roll, Street Fries, Fried Mac N Cheese and Choco X Coffee Slider show the twist organisers are trying to put on modern street food.
So there you have it. Join the hunt. And good luck.
The Parkers pop-up is open daily from 3pm until 10pm during the week, and until 11pm on weekends.