Most likely in 2016, we can expect “a nightlife experience, complete with luxury services, enthralling music and the finest cuisine”.
If you’re familiar with the swanky nightclubs and restaurants loved by the jet-set elite then you’ll know the experience already exists in places such as Turkey, Kenya and Monaco.
With Dubai being a second home and playground for many celebrities, don’t be surprised to hear of a few big names spending time there when it finally launches at the Taj Dubai.
Briatore, 65, opened the franchise two decades ago in Sardinia’s Porto Cervo. The venue in this city will feature a dancefloor and include Sumosan restaurant, serving Japanese food, as well as an Italian restaurant.
As well as the hospitality industry, Briatore is known for putting his names to sports too. In 1988 he became the commercial director of Luciano Benetton’s Formula One team, which became Benetton-Renault in 2001 and Renault in 2002. In 2007 he took over Queen’s Park Rangers Football Club.
You also may have seen his fashion store Billionaire in The Dubai Mall. The haute couture line is exclusively for men.