Did you know that The Dubai Mall is the world’s most visited lifestyle destination? Yes, even more than Times Square in New York City. So when a shopping mall gets this level of attention, launching a boutique that’s unique to the region seems obvious – and incredibly clever.
Design 971 is a new pop-up in the mammoth retail complex and is home to a curated collection from local designers, sculptors and artists. The shop’s format is to showcase the work of the Middle East’s most exciting young talents for two months, and then change the roll call and merchandise entirely. In addition to womenswear and menswear, Design 971 will also give a platform to lifestyle labels who specialise in furniture, artwork and homeware products.
Currently in its second edition, the fashionable line-up at this dedicated space includes designers Arwa Al Banawi, Dima Ayad, Dressaddict by Artem & Victor and Iammai. Inspired by Audrey Hepburn’s mod-’60s style and Miami’s street jazz sessions, Al Banawi’s collection is punctuated with coral hues and streamlined tailoring. Dima Ayad’s capsule collection is a trip down monochrome lane for her cultured customer. Desert hues in chic silhouettes narrate minimalist fashion brand, Imammai’s fashion story and designers Artem Gryshchenko and Victor Victorov experiment with Italian textiles – jersey, wool and leather – for this capsule range.