Organic living is a good idea in theory, but it’s incredibly difficult to follow when you live in a desert. While organic produce is still considered a luxurious commodity here, several local businesses are making it more accessible to those who want to cook healthier and eat better.
Fruit4life is one such enterprise spearheading the movement in the UAE, with its home delivery of 100 percent organic fruits and vegetables. What makes it different to other fresh produce delivery services is its Europe-standard organic certification. “Nothing in our box is locally grown,” co-founder Romain Ollivier explains. “Every fruit and vegetable is imported from Europe and is up to the standard of what organic means with its international certification. You’ll get more variety and seasonal produce with us than anyone else.
“Some might say we aren’t supporting local talent, but, think about it, when you buy anything fresh labelled organic here, is it really organic or has it been sprayed with stuff so it can grow in the desert?”
Fruit4Life offers all vegetable, all fruit, a mix and a tropical box. You are also not bound by any contracts – you can buy a one-off box or get a monthly subscription if you wish. The payment process is simple: when the box arrives on your doorstep, the money is automatically deducted from your credit card. Get shopping.