Founded by Adolf Dassler and his brother Rudolf in Germany in the 1920s, the brand with the three stripes is among the coolest around. The brothers fell out and Rudolf went off to form Puma – which also did pretty well over the years too. These days, they’re in the middle of a retro frenzy so you can pick up lots of the old-skool kicks including the classic Forest Hills.
Those who believe fashion comes from the sidewalk rather then the catwalk should look into the Y3 Adidas range designed by Yohji Yamamoto. Alongside a massive range of trainers, sleek tracksuits, sports suits, sports shorts and T-shirts for men, it also has a slightly smaller range of gym wear and footwear for women. A great rack of high-tech Adidas watches presided over by friendly salesmen rounds off the collection nicely.