River Island one of Britain's best known clothing brands. Stores are aglow with neon signage and accessible, affordable and high-street cool fashions.
Best for: Anyone looking for an eclectic collection of trend-led styles for men and women. High-fashion threads that nail the boho chic look down to a tee.

Open Sun-Wed 10am-10pm; Thu-Sat 10am-midnight. Deira City Centre (04 295 4146). Other locations: Ibn Battuta Mall (04 368 5961); Mall of the Emirates (04 340 9115).

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