Add some Middle Eastern flourish to Scandinavian functionality
Well-established but not yet as well-known as it probably should be, Silsal Design House combines Middle Eastern motifs and themes with Scandinavian functionality in its striking homewares. The brand has recently moved its headquarters to Dubai from its native Jordan, and creative director and chief executive Samar Habayeb describes its offering as upmarket, priced along the lines of Crate & Barrel, West Elm and Pottery Barn. Unlike some of its more throwaway European competitors, Silsal is a great place to splurge on a statement piece – such as the Ghida’s wooden tripod tables (Dhs808), pictured – an understated but indisputable talking point next to a calico-cream sofa and thick chocolate rug. Here, Habayeb explains more about the brand, where you’ll find its pieces and what sets it apart. Galeries Lafayette, The Dubai Mall (04 339 9933); O’de Rose, Al Wasl Road (04 348 7990). www.silsal.com.
The brand ‘Silsal Design House was founded in Jordan more than 20 years ago by two sisters – Reem and Rula Atalla – with the mission of creating handmade ceramic pieces reflecting the beauty of Middle Eastern art and its heritage. At that point, very few companies were doing anything like this, and our store quickly became popular with tourists who wanted to take a piece of the Middle East home with them.’
The range ‘We have everything from Arabic coffee cups to glass tumblers, place mats and furniture. We are really trying to provide a full range of homeware lifestyle solutions and we try to bring out new lines twice a year that cover some of our bestselling or fastest-selling products. Once a year, we’ll bring out a line that covers our entire homewares range.
The style ‘The inspiration for most of our work comes from Islamic art and Middle Eastern history and architecture – historic calligraphy scripts, floral motifs and geometric patterns. But we’re also heavily influenced by the minimalism and pure functionality of Scandinavian design, and you’ll find that in a lot of our pieces, particularly the furniture.’
The stockists ‘We’re stocked in Galeries Lafayette and O’de Rose in Dubai, but we also have an online retail platform with worldwide delivery, plus a flagship store in Jordan. At the end of summer, we’ll be opening our showroom in D3 and retailing from there. We’ve also got distributors and wholesalers across the GCC, in the UK and in the US.’