Get ready, the city’s biggest retail event is here from December 26 until January 27
Dubai Shopping Festival is coming back for its 23rd year, and there are tonnes of reasons to get excited.
This year, the huge, city-wide retail event will be taking place from Tuesday December 26 until Saturday January 27. This year, there’s a lot going on.
Kicking off on December 26 is the enormous 12-hour sale taking place on day one of DSF. Six Majid Al Futtaim Malls are taking part, including Mall of the Emirates, which will see further discounts on already marked-down prices.
Meanwhile, there will also be a dedicated outdoor marketplace popping up for the festival. Market Outside The Box will take place throughout the month-long retail extravaganza, and will feature 80 local and international emerging brands at Burj Park. Expect a jam-packed line-up of music and live performances, plus a pop-up cinema, loads of food trucks and more.
You can also catch massive fireworks shows every weekend of the festival at various locations across the city, including Global Village, The Beach at JBR and Dubai Creek, plus live fashion shows taking place in a range of stores during major sale events.
There’s so much going on that you’ll be spoilt for choice, but for those of you who haven’t been to DSF before, here’s its history, plus some of the brilliant things to have happened during the annual festival.
DSF kicked off back in 1996 when His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, wanted to launch a world-class retail event that will attract visitors from around the world. Well, nearly 22 years on and the festival continues to draw in almost 5 million tourists every year.
The last couple of years have seen record levels of generosity too, with DSF dishing out a whopping Dhs100 million of prizes for lucky punters, and even a jackpot prize of Dhs1 million given away to one winner.
To help you stave off any post-Christmas blues, DSF 2018 is expected to bring even more enormous discounts, prizes, giveaways and more.
But what are some of the quirkier things to have happened in recent times, and what makes Dubai Shopping Festival such a unique event?
Here are a few things you might have missed from years gone by.
The world’s longest handmade golden chain
2015 saw the creation of the Dubai Celebration Chain, officially crowned the world’s longest handmade golden chain by Guinness World Records. Measuring a baffling 5 km in length, the 240 kg chain consists of 1 million links and took 100 craftsmen nearly seven weeks to create.
Aston Martin airdrops a Vanquish onto the Burj Al Arab
In 2013 Aston Martin did what the world was begging it to do, and finally air-dropped a brand-new Vanquish onto the helipad of the Burj Al Arab. Very cool? Definitely. But no-one really knows why.
Too many desserts
In 2009 DSF took brunch to a whole new level by constructing the largest ever dessert buffet. Another world record, a total of 2,232 unique desserts were presented in Uptown Mirdiff to a salivating crowd of sugar addicts.