UAE's first discount supermarket chain Viva launches - and there's a branch in Dubai It is aiming to cut shoppers' grocery bills by a third amid a rising demand for cheaper store By Scott Campbell 01 March 2018 If you're all Choithrams-ed out and looking to save a few precious dirhams, we've got some good news for you.The UAE's first discount supermarket chain has launched - and there's a branch in Dubai.Viva is aiming to cut shoppers' grocery bills by a third amid a rising demand for cheaper stores following the introduction of VAT in January. SIMILAR ARTICLES Dubai Mall just got even bigger with Fashion Avenue extension Dubai supermarkets cutting prices by 50% for a month Marks & Spencer launches range of Easter treats Union Co-op supermarket freezes prices on 50,000 items But that's not all. Viva is planning to introduce a home delivery service for its "cheaper and more convenient" range.It is based on chains such as Lidl and Aldi - and will offer stacks of own-brand alternatives to pricey products. Viva also has two stores in Sharjah and one in Ajman, with plans for 11 more by the end of this year.Landmark Group, the company behind the chain, said it is a "very good time" to launch the business because people are "conscious of what they are spending". You can say that again.The company's boss Georg Fisher said: "Customers will experience a different way of shopping where the highest quality at cheapest prices is found in a compact format all in one place."It comes just weeks after the UAE introduced a five percent tax on a range of goods and services.If you're not sure when VAT applies, click here to read the list of everything that is subject to the levy.Time to get shopping!