Khalid Humaid bin Diban Al Falasi, chief executive of the Union Co-op, said: "This was a very well-planned move because we value our consumers, and we want them to enjoy the perks of shopping with Union Co-op.
"Union Co-op has been very careful about maintaining the quality of commodities and the happiness level of its consumers."
He added: "This move comes as a part of our Year of Zayed initiative, which sees us give something more to the society.
"As a part of our Corporate Social Responsibility initiative, this time we plan on competitive pricing to our community on quality products, so that they are able to enjoy the best shopping experience."
It's the latest good news for cost-conscious shoppers in Dubai following the launch of the UAE's first discount supermarket earlier this month.
Viva is aiming to cut shoppers' grocery bills by a third amid a rising demand for cheaper stores following the introduction of VAT in January.
It is based on chains such as Lidl and Aldi - and will offer stacks of own-brand alternatives to pricey products.
Of course, Dubai also has plenty of great deals on restaurants and nights out – with happy hours available across the city.