The Mall of the Emirates outlet is the region’s biggest Virgin Megastore. Not only is the store’s range of music, movies, multimedia, games, computers, mobile phones, consumer electronics and books impressive, but the knowledgeable (for Dubai) and friendly staff help make the store all the more inviting. Be prepared to spend a long time in here – be it browsing the sections, checking out the game zone for PS3 and Xbox, listening to music at the standard listening station, or even just enjoying a cup of coffee in the in-store café.