We love pop-ups, and we’re particularly excited about City Centre Deira’s latest one – where you can get creative and win – Wild West-style.
The mall’s new Gold Valley is on until Saturday February 2 to help you channel your inner cowboy and go on an adventure this Dubai Shopping Festival (DSF).
Unlock entry to the valley by scanning a QR code when you shop for Dhs300, which will give you access to a world of cowboys – your only shot at wearing tall boots and wide-brimmed hats in the Dubai winter.
The multi-sensory experience features games, workshops and photo opportunities for social media sharing.
The setup has been designed to mimic a desert landscape similar to that of the Great Plains and Rocky Mountain, complete with hay bales, wooden wagons, barrels, a 14-metre long water slide and even a saloon.
You can challenge friends to a game of shooting cans, ride the rodeo bull or go on a treasure hunt for which you’ll have to sift through sand to find hidden prizes.
You might also get lucky Spin the Wheel coin which can win you everything from mall gift cards to retail vouchers and cinema tickets.
Kids can take part in the creative sessions, where they’ll learn all about metals and jewels, and create trinkets for family and friends.
Go ahead, scan that QR code and we’ll see you there. Yee-haw.
Dhs300 (mall shopping). Open Sun-Wed 10am-10pm Thu-Sat 10am-midnight. City Centre Deira, Deira, citycentredeira.com (04 209 3105).