Dubai is used to making news. But today it's making it for a particularly funny reason which we can all appreciate.
It started with a text message from Stanwell School in South Wales to a Dad about the unexplained absence of his son from class.
"James Morgan was absent from AM registration. Please can you TEXT a reply with the reason for this absense. Thanks Stanwell School," it read.
The response is magic (although we might have pointed out the missing comma between 'Thanks' and 'Stanwell School' first. Bad form from an educational establishment).
Rather than apologise for what turned about to be a parental-approved break from school, Simon Morgan replied with a picture of his 15-year-old son outside the iconic Burj Al Arab.
Turns out the Morgans had landed themselves a last-minute two-day break in our happy little home, as Dad explained to UK newspaper The Mirror, when the story went viral.
"We only found out about the holiday the day before as it was through the travel agency that we run, so we genuinely didn't have time to plan.
"I know I should have told the school beforehand but if you ask on things like this unfortunately they often say they don't approve of it, so I took a gamble. They didn't reply to the text so I think it paid off.
"James is doing very well, is on target for excellent GCSE results and misses very few days so I knew it was not going to negatively affect his work.
"When I got the message I decided to send the picture because I think a picture tells a thousand words. I think from the photo it was then quite apparent where he was.
"It was light-hearted banter, though admittedly it's not the first time I have done it. James obviously thought it was fantastic and all of his friends loved it too."
Some might call it bad parenting. We say, 'Welcome to Dubai James, Simon and family'.
The Mirror report that Stanwell School declined to comment when asked by the newspaper.
*Images taken from James Morgan's Facebook page