The UAE's highest mountain is to get a zip line.
According to the Ras Al Khaimah Tourism Development Authority, Jebel Jais in RAK will host the 2.6km long thrill ride, part of a huge push to make the northern Emirate a hub for thrill seekers and adventurers.
Set to open to the public in April, the zip line is one of a number of attractions including a via ferrata, which is a harnessed high rope pathway which runs close to cliff edge.
Speaking to Emirates 247, Haitham Mattar, CEO of the authority claimed it would be the longest in the world.
“We have decided as a tourism authority to adopt three sites on the mountain," he said. "The first site will open by end of April and will be via ferrata with a zip line included. But we will have another zip line which will be 2.6 kilometres, making it the longest in the world."
To claim the record, the construction will have to surpass the Zip 2000 at Sun City in South Africa (below), which hurtles people through the air for two kilometres at speeds of 120kph.
The announcement was made alongside an entire rebranding of the RAK Tourism Development Authority, whi hopws to attract one million visitors to the area by 2018. Already home to a number of world class hotels - Cove Rotana, Waldorf RAK and Banyan Tree Al Wadi - the dramatic scenery allows for a complete diversity of things to do for visitors.
"This is a groundbreaking move for us," Mattar added. "Our new branding strategy and logo reflect the evolution of the destination, its vision for the future, as well as the authenticity which Ras Al Khaimah offers. It is our priority to enhance the destination and demonstrate its rich Arabian culture, heritage and traditions to a global audience."