When a YouTube video set in Dubai takes the internet by storm, you know there's a big fat chance it's going to involve fast cars.
New Yorker Coby Persin, a YouTube prankster whose videos have clocked millions of views (some of them are a bit close to the bone), travelled to the 'City of Gold' with a masterplan in the making.
As you'll see, he uses a friend's Uber account, standing in for him as a driver in what customers think will be a run-of-the-mill Toyota Previa minivan.
Little do they know he's borrowed a yellow Bugatti Veyron from local dealership Deals on Wheels, which in the UAE costs a cool Dhs 4,330,000.
As Persin pulls up and asks "Uber?", the look on people's faces, unlike the Bugatti, is priceless.
The serial prankster explains in the video how he was invited to come over by Rashed Saif Belhalsa, a wealthy young Dubaian whose savvy social media usage and exuberant lifestyle have turned him into an internet sensation.
Belhalsa is famous for inviting countless football stars and rappers (Cristiano Ronaldo, Lionel Messi, Akon and Wiz Khalifa, to name a few) to 'meet' his exotic big cats as well as to check out his insane sneaker room.