Everybody’s seen this kind of YouTube video before – a vlogger takes his old Nokia 3310 and his brand-new smartphone and then drops them from a great height to see which one is in a better state after impact against the ground.
The result is almost always the same. The rugged brick-style 3310 comes out on top whilst the smartphone is smashed into a million pieces.
And while these kinds of ‘practical tests’ do serve to prove how flimsy the latest generation of mobiles are, the video we have for you right here might not have quite such a meaningful point to it.
YouTube page Techrax, which specializes in exposing technology to different kinds of torture, has posted a video of a vlogger dropping his IPhone 7 Plus (released by Apple just two weeks ago) from the top of Dubai’s Burj Khalifa.
As you can image, when you drop anything from a height of 555 metres (Burj Khalifa's observatory, the building's full height is 830 metres) the chances of it coming out unscathed are next to none.
The narrator talks us through what he’s about to do with his Dhs3,135 phone, and once his buddy with a GoPro is positioned, he simply swings the phone into the void.
Even though we all know what the outcome is, it’s the kind of YouTube gold we can’t help but watch, which explains the almost 2.4 million views the video has racked up in less than five days.
"It's completely destroyed. The impact hit it to the point that I can't track it," the vlogger says.
Unsurprisingly the video has received quite a lot of criticism, mainly from commentators who expressed concern about the damage an IPhone 7 could do to a person if it fell on them from such an incredible height.