If Terrence Malick directed promotional tourism videos, this would be his masterpiece.
Looking very much like a blockbuster movie trailer, Abu Dhabi’s tourism board really have outdone themselves with this beautifully shot and intriguingly narrated mini film.
Called “Abu Dhabi - Your Extraordinary Journey”, the one minute thirty ad takes viewers on a journey of the best the UAE’s capital has to offer.
In fact, it was shot in 40 different locations across the emirate, many of which we’re sure you’ll recognize.
In just two days, the video has managed to clock up close to half a million views.
What’s more, there are four more videos to come as part of a massive advertising campaign aimed at drawing in tourists from India, China, the UK, Germany, the USA and other Gulf states to Abu Dhabi.
Here at Time Out Dubai we’re certain it will have the desired effect, and chances are that tourists visiting the capital will no doubt get on the road and visit Dubai as well. So everybody’s a winner!
Now sit back, grab some popcorn and enjoy the show. It truly is cinematic genius.