Finding the time to shop for groceries after work can sometimes be a bit of a mission.
Whether it’s because you’re tired or can’t face the craziness of peak hour shopping in the city, ordering in often seems like a better choice, even if it is more expensive.
Fortunately, Dubai’s Road and Traffic Authority came up with the ground-breaking Smart Mall concept in 2015, an interactive screen which allows commuters to buy groceries online before they hop on or off the metro and have them delivered at their homes later on.
The first high-definition 3D digital screen spanning nine square meters was unveiled at Mall of The Emirates station, and it’s been such a success that four more are now set to open at Abu Dhabi Commercial Bank Station, Damac Station, Dubai Internet City Station and Emirates Towers Station.
“The expansion of the Smart Mall initiative follows the success of the first experience of the project, which started with the selling of foodstuffs,” said Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of Roads & Transport Authority (RTA).
“More products will be added in the following phase such as clothes and electronics.
“Two smart screens (kiosks) offering the same services would be in place to provide privacy to clients. In the Smart Mall, the customer can choose from the items on show by adding them to the shopping cart.
“Then, the customer can pay for items selected using a credit card, and the goods would be delivered at the time and place specified by the customer,” Al Tayer added.
“RTA is considering other payment options such as NOL cards or mobile phone (Etisalat balance)."
If you’re still unclear about how it works, the video below offers a great step-by step explanation:
In a city where everything and everyone moves at such a quick pace, the use of new technology to makes life go more smoothly can only be seen as a plus.