ITP Live is getting ready to break a Guinness World Record for social media at its launch party on Wednesday April 12.
The attempt will take place at the brand new Viceroy Palm Jumeirah Dubai, up at the Penthouse Terrace with panoramic views of Dubai, all kicking off at 7.30pm.
Exact details of the world record attempt are being kept under wraps, although it is believed that officials from Guinness World Records will be in attendance to officially adjudicate the attempt.
“We can’t say precisely what it is, though it will involve everyone at party,” said an ITP spokesperson. “We are doing some final testing this week and we are sure we have a decent shot at breaking the world record.”
The party will see many of the region’s leading social influencers in attendance, with a combined following of over 100 million.
ITP Live, the social influencer agency division of ITP Media Group, was created in January this year. It has already signed 26 influencers with a reach of over 5 million. The new social influencer agency operates across the GCC and has quickly started working with brands such as DTCM and P&G. It has signed up designers, YouTube stars, business thought leaders, models, beauty ambassadors, fashionistas, an Olympian, a former global soccer star and a 15-year old sneaker aficionado.