At an event marking the unveiling of the store-front hoarding, Apple says its latest retail opening will be at tribute to Dubai’s creative scene. “Creativity. Connected.” is the store’s theme, and it will focus on linking Apple’s technical expertise with the creative community of Dubai – from start-ups, local app developers and independent art galleries, to boutiques, cafes and food trucks.
It’s a shrewd move by Apple. The consumer electronics giant is seemingly making a play into the UAE’s small and medium enterprise space, with the aim of making its store more than just a retail point of purchase by encouraging small business owners to come and create and collaborate in Apple’s new Dubai Mall home.
The store will welcome school field trips to learn more about Apple’s products, but also to test code, solve problems, create apps and design marketing collateral. There will also be multisensory learning experiences for children with learning disabilities and instructional courses for teachers who use Apple products in the classroom.
The two-story store’s temporary façade has been designed as a mural wall, with artwork attempting to illustrate the connectivity between small creative businesses across the country, and represents 35 local enterprises across the artwork.
Apple has picked up a premium piece of real estate in Dubai Mall – as it has across most of its major flagship stores around the world – which feature excellent views of the Burj Khalifa and the world’s largest fountain show. The store’s official opening date is yet to be confirmed by Apple, but it’s one we’ll be watching out for with interest.