If you’re heading to JBR in the next five months, prepare to be entertained by live bands, parades, roaming performers and a bunch of different activities – all for free.
Starting this weekend (Thursday November 15), Dubai’s beachside spot will see the return of #WOWJBR for its second season, and it’s first taking visitors to the “vibrant lands of Latin America.”
The first month will have a “Carnival theme” with acrobatic shows and parades, along with from Latin bands and samba performances to bring that South American twist.
The seaside spot will also have specially set up holograms and 3D mapping, along with a “larger-than-life Rubik’s Cube” that anyone can try their hand at solving to win prizes. Good luck.
Visitors can also walk along JBR’s lengthy 1.7km promenade under a canopy of lights and head over to the photo wall for those Insta-snaps.
As for the little ones, a dedicated children’s zone will have interactive workshops and activities to keep them busy.
This year will also see the launch of “Movies Come to Life”, labelled to be an outdoor screening experience that will have characters from our favourite movies roaming around and mingling with the crowd.
What’s coming next? December will be celebrating all the festivities to mark UAE National Day and Christmas with Emirati dancers and wintry activities, while January promises to focus on all things well-being so you can put your mind and body at ease.
As for February, expect an international theme overlapping with Chinese New Year celebrations with traditional East Asian practices, and to finish it the season off, March’s arts theme will have installations, roaming art displays and a delectable food festival.
“This year the destination will again transform itself into an immersive hub that celebrates art, entertainment and an exceptional ambiance”, said Chief Executive Officer at Dubai Retail Nabil Ramadhan.
“We are committed to supporting Dubai’s thriving retail offering and the government's mandate of attracting 20 million visitors by 2020 through creating unique and compelling experiences across our destinations.”
That’s not all, #WOWJBR will also see the return of its ten-day music festival – with local and international performers to rock five dedicated stages at the venue.
First though, get ready to samba for the rest of November.
Free. Thu Nov 15. Until end of March. The Walk, JBR (800 637227).